According to a recent article in B to B Online focusing on the use of integrated marketing strategies, direct mail was a component in 75.4% of all campaigns. This information was developed through survey conducted by the Direct Marketing Association (DMA).
The survey also revealed that among media channels, “direct mail often sets the tone for integrated campaigns. In the 57.4% of campaigns that stagger the introduction of media, almost half of the media launches in the first phase were direct mail."
What better way to endorse the use of mail as a part of an integrated marketing strategy? Although there are other marketing options in this changing media landscape, direct mail marketing is one the way that marketers can reliably reach out to their prospects, and earn some of the highest return on investment.
In fact, based on overall revenue, direct mail beat out e-mail marketing by almost 32%! The survey found that respondents tracking the “impact on revenue of individual media…attributed 29% of the revenue generated from the campaign to direct mail, followed by email, with (only) 21.6% of revenue.”
GT Marketing LTD is a full-service direct marketing and direct mail production facility. GT Marketing handles fulfillment, warehousing, and expert direct mail production, consultative marketing, and project management. Call us to discuss your project at 800/435-7492 or e-mail us at mail@gtmarketingltd.com.
Thursday, September 9, 2010
Thursday, August 5, 2010
Surprising Benefits From Decrease In Direct Mail Volume!
Did you know that total U.S. postal mail volume has declined 20% over the last three years? That means about thirty billion fewer pieces of mail went into the mail stream during this period.
What does this mean to you as a direct marketer?
It means that YOUR direct mail piece has a 20% better chance of being seen today than it was just three years ago!
Conversely, 249 billion e-mail messages are being sent every day. This is a mind-boggling number that is overwhelming the inboxes and spam folders of just about everyone. As the majority of this e-mail is considered unsolicited "spam" and is likely blocked and never opened by the intended recipient, it is often useless as a prospecting or marketing tool.
At GT Marketing, we utilize e-mail marketing in conjunction with direct mail marketing, but not in lieu of it. Direct mail is still the #1 proven target marketing method of choice.
To achieve the best results, where do you want your marketing piece to land? Do you want it on your prospect’s desk, or in their junk mail folder?
GT Marketing, Ltd is a full-service direct marketing company, handling complete direct mail fulfillment, project management, and expert consultation services to maximize the return on your investment in marketing dollars. Call us today to discuss your next project at (800)435-7492, or e-mail us at mail@gtmarketingltd.com.
What does this mean to you as a direct marketer?
It means that YOUR direct mail piece has a 20% better chance of being seen today than it was just three years ago!
Conversely, 249 billion e-mail messages are being sent every day. This is a mind-boggling number that is overwhelming the inboxes and spam folders of just about everyone. As the majority of this e-mail is considered unsolicited "spam" and is likely blocked and never opened by the intended recipient, it is often useless as a prospecting or marketing tool.
At GT Marketing, we utilize e-mail marketing in conjunction with direct mail marketing, but not in lieu of it. Direct mail is still the #1 proven target marketing method of choice.
To achieve the best results, where do you want your marketing piece to land? Do you want it on your prospect’s desk, or in their junk mail folder?
GT Marketing, Ltd is a full-service direct marketing company, handling complete direct mail fulfillment, project management, and expert consultation services to maximize the return on your investment in marketing dollars. Call us today to discuss your next project at (800)435-7492, or e-mail us at mail@gtmarketingltd.com.
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